By Sean Delaney
Spring might still be a few weeks away, but the energy at Kooy Bros Equipment on March 23rd said otherwise. The 40th Anniversary and Customer Appreciation event at their head office at 1919 Wilson Avenue was an incredible sight—and not just for the equipment on display. The streets were buzzing with excitement as parking backed up all the way to Weston Road, and more than 1,000 people joined in the celebration.
It was a day packed with sunshine, smiles, and strong community spirit. Customers, suppliers, friends, and family gathered to honour four decades of dedication from one of Emery’s most iconic businesses. Vendors showed off the newest spring equipment, there were unbeatable one-day deals, and everywhere you turned, someone had a burger in one hand and a prize ticket in the other.
Attendees had the chance to win fantastic giveaways, donated by partners such as Echo, Stihl, TORO, and BillyGoat. There were Blue Jays prizes (with a special visit from ACE!), Yeti coolers, Oakley sunglasses, Kubota cooler packs, and more. The ice cream truck was a hit with kids and adults alike, and with the aroma of the staff-run BBQ in the air, the whole event had the feel of a spring fair. As one guest put it, “It felt like a carnival—you could tell the Kooy family put their heart into this.”
That family spirit was especially felt in the presence of third-generation Kooys—Kaleb and Mason (Will and Emily), Zoey and Colson (Sandra), and McKenna and Myla (Brandon and Kim)—who were all there to cheer on their great-grandpa, founder Bill Kooy.
President and CEO Bill Kooy delivered a heartfelt speech to the crowd: “What started with faith, family, and a few good machines has become a place where people matter most. We don’t just sell equipment—we build relationships.”
Special guests included Sandra Farina, Executive Director of the Emery Village BIA, Councillor Anthony Perruzza, and MPP Tom Rakocevic, who each presented commemorative scrolls and gifts to mark the milestone.
Kooy Bros is more than a dealership—it’s a community built on 40 years of trust, growth, and service. With over 70 dedicated employees (many celebrating 20 to 35 years with the company), it’s clear the roots run deep here.
Spring is just around the corner, and there’s no better time to gear up. Visit: kooybros.com
Or stop by in person for expert advice, unbeatable deals, and the warm welcome you’ve come to expect from the Kooy family.