By Sean Delaney
Faraz Auto has built a strong customer base by providing the highest quality of used cars at their best prices for more than 18 years. Excellent customer service combined with the best-priced vehicles attest to their success.
They carry an impressive range of imported and domestic used cars and SUVs by top auto makers like used Acura, Mercedes-Benz, BMW, Audi or Lexus in the Toronto area. Peter Venner, Marketing Manager at Faraz Auto Sales Ltd., said the first car owner Ben Hemmati sold was a Toyota Tercel, and he and his three sons haven’t stopped since. Today, hosting an automotive dealership in Emery Village whose luxury rivals that of five-star hotels.
“It was that Tercel, then minivans and Jeeps,” said Venner. “He’s the hardest working guy I’ve ever met. And all of his kids grew up with it. He was open seven days a week, non stop, until finally his wife said ok, Sunday is a day for us.”
And Hemmati and his sons, Ali, Farbod, and Faraz, kept scaling up and doing it the right way. Through his own hard work, and acquisition after acquisition they built the business up, always in the Emery area.
Their focus is high-end vehicles, but they move a lot of mid-range inventory as well.
“He started out understanding the bread and butter of the business and building a customer base,” Venner said. “Which is what he taught all the kids, so 90 percent of the business is now referral. He moved from economy cars to mid range luxury, and the sons had a really strong desire to move high end cars. So they still float units through the mid range, but do focus on luxury brands, Porsche, Mercedes, and Audi. Sometimes even half million dollar vehicles. It’s a different feeling when there’s 15 million dollars in vehicles in the showroom.”
Hemmati’s three sons are now the management of the dealership, with the senior acting as general manager, one in acquisitions and handling inventory, and another looking after the sales crew. “They’re dedicated and have their hands in everything,” Venner said.
If you’re in the market for quality domestic or imported vehicles you will be glad that you dropped in.
Faraz Auto Sales is located at:
150 Dearhide Cresent.
You can call them at: 416-638-8132
Or find them online at: www.farazautosales.com