Blogging can grow your small business


Blogging is a business. It is also a way to grow your small business, but with all of the other hats you’re wearing it might be hard to get a blog up and running, let alone keep the content fresh. Last week, PR Newswire’s Small Business PR Toolkit explored the blog series as a means of boosting content frequency. Of course, to have a good blog post or series, the topic is the key to success

@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, offers expert advice for coming up with fresh content ideas and new topics. In his latest article for PR Newswire’s Small Business PR Toolkit, Lazuka offers a few ways to identify ideas: from answering typical customer questions, to responding to issues and trends and finding inspiration in competitors.

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PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.

Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.